Digital Advertisement Banner Design

Purpose

This design artifact is a digital advertisement for a website banner ad for Fresh Fare Farms as part of a multi-channel advertising campaign for Hunger Action Month (as part of a college course assignment for GRA 415). Consistency is used between this asset and others in the campaign, such as the imagery, colors, typefaces and text. Contrast is used to create sections that are balanced and easy to navigate. Bold text and hierarch are used on the call-to-action for increased readability. Alignment and space are used to create balance. Animation effects are also added to emphasize the call-to-action and quickly gain attention.