Marketing Perspective: Ryan Hall, Y’all

Marketing Perspective: Ryan Hall, Y’all

While I don’t follow many influencers, one that I do follow and watch his content regularly is Ryan Hall, Y’all. Ryan Hall is an influencer that provides severe weather coverage, forecasts, and helpful advice for preparing for severe weather. While I mostly follow his...

Whirlpool: Customer-Driven Social Media

For the Whirlpool: Customer-Driven Social Media campaign, Whirlpool wanted to increase engagement with their customers beyond just the point of making a purchase since their products are heavily relied upon for routine daily tasks. They wanted to create an emotional...

Branding: A Day in the Life

As a mother and small business owner my days are filled with multiple forms of digital media on both a personal and business level. Since digital media has become more mainstream and has such a wide reach, it has become a main source for everything from news to...